OUR Work
Content Systems in Operation
Thrasher Digital is not a project-based production studio.
Our work reflects long-term partnerships where content is treated as infrastructure; planned, produced, and deployed consistently to support real business outcomes.
Rather than showcasing individual videos, we want to highlight how a retained client uses our systems over time to drive visibility, trust, and revenue.
Featured Case Study
CKR Solar
Corporate Content System + Executive Authority Engine
Challenge
CKR Solar understood the importance of video but lacked the time, internal expertise, and structure to execute consistently. Their digital presence was limited to a website and occasional, unplanned social posts. Content was reactive, inconsistent, and disconnected from sales needs.
Inbound opportunities were underdeveloped, and sales teams lacked professional assets to support conversations with prospective customers.
System Installed
Thrasher Digital implemented a retained content system combining:
Corporate Content System
A structured, recurring production and publishing cadence designed to ensure consistent output without adding internal headcount.
Executive Authority Engine
On-camera leadership content to establish credibility, trust, and authority in the solar space.
Cadence & Scope
• Weekly content publishing
• Cross-platform distribution
• CEO- and leadership-led messaging
• Ongoing collaboration with internal marketing and sales teams
Rather than producing isolated videos, we built a content archive and publishing rhythm that CKR Solar could draw from continuously.
Outcomes (6–24 Months)
Consistency & Scale
• Year 1: 66 strategic content assets published
• Year 2: 72 strategic content assets published
• Weekly posting cadence sustained long-term
Audience & Distribution Impact
Over the last 365 days on LinkedIn alone:
• 38,051 impressions
• 737 reactions
• 59 comments
• 20 reposts
Business Impact
• Increased inbound conversations
• Stronger sales enablement using professional video assets
• Improved trust with prospective customers during the sales process
Content shifted from “nice to have” to a sales and brand asset that compounded over time.
Client Perspective
“You’re not just creating videos—you’re building your own portfolio as a business. That ongoing content matters.”
“Having those professional videos to share with prospective customers has helped us close deals we probably wouldn’t have otherwise. It more than pays for itself in the long run.”
— Chris Rollitt, Owner, CKR Solar
These testimonials reflect the value of a retained system—not a single deliverable.
What This Work Represents
This case reflects how Thrasher Digital works best:
• Long-term partnerships, not one-off projects
• Systems and cadence over campaigns
• Content designed to support leadership, sales, and trust
• Strategic output that compounds month after month
Many past projects and brands have been intentionally de-emphasized to reflect our current focus on retained, outcome-driven engagements.
Who This Is For
This work is representative of what leadership teams can expect when they engage Thrasher Digital on a subscription basis:
• Founders and CEOs who want consistent visibility without internal hires
• Sales-driven organizations that need better content assets
• Teams who value systems, clarity, and long-term leverage